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Qumu [NASDAQ:QUMU]: Supporting the Enterpriseras Video Communication Becomes a New Standard

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In the current pandemic situation, video has proved to be the most effective means for enterprises to address travel restrictions, canceled events, and work-fromhome mandates. Enterprises are learning that business has changed forever, and video is not a temporary fix, but rather the new normal. In a pre-COVID era, challenges associated with the use of video within organizations were minimal. They were using standard video conferencing apps like Zoom, WebEx, Skype, and others to deliver mostly successful events, webcasts, training courses, and external product rollouts to mostly small audience. But these apps were not designed to handle the volume of video ushered in by the post-COVID era, and the challenge for many enterprises is now scale.

As organizations are forced to virtualize every aspect of their internal and external business operation, video is always on to support day-to-day operations. As a result, apart from accommodating smaller events that happen once in a while, enterprises face video scalability, management and security issues. Qumu, a Minneapolis-based technology firm, helps organizations overcome these challenges with its namesake Qumu Cloud Enterprise Video-as-a-Service (EVaaS) platform, a true, end-to-end solution for creating, managing and delivering live and ondemand video securely and at scale—with comprehensive network health monitoring and end-user engagement analytics. The platform supports Executive Webcasting, Corporate Communications, Virtual Events, Training, Onboarding, Sales, Marketing, External Communications, Employee Collaboration and many other use cases. “We increase the ability of enterprises across the globe to stay profitable, hire people, engage employees, and grow their business in a post-COVID world,” notes Eric Rudolf, Vice President of Marketing for Qumu.

The Qumu Cloud EVaaS platform captures videos from any video conferencing apps, adds metadata workflow rules, and content versioning to make video manageable and searchable on the enterprise portals. It configures the videos to deliver them in optimal video formats to suit various devices running on different operating systems. The platform seamlessly integrates with Zoom, Skype, or WebEx apps and overcomes the common challenges such as latency, audio issues and loss of video quality these apps face as the number of participants in a meeting increases beyond a few dozen. “The Qumu platform allows enterprises to reach tens of thousands of concurrent participants on a standard video conferencing app, and even over 100,000, without quality control or security issues,” mentions Rudolf.

The Qumu Cloud platform leverages any major enterprise authentication and authorization solution to secure access to videos. The Authentication is managed with LDAP/Active Directory, single sign-on, and Security Assertion Markup Language (SAML that supports HIPAA, PCI DSS, FISMA, and other regulatory compliances. “We offer enterprise-grade security to every customer, regardless of size—the same security that we offer to organizations like the U.S. Federal Reserve System,” Rudolf adds. Finally, the platform’s market-leading analytics generates business insights on both the health of the network and at the individual user level. How engaged are people with the video? How many people have watched it? How many people haven’t? Did anybody have technical issues when they were watching the videos? These insights help enhance the end-user experience.

We increase the ability of enterprises across the globe to stay profitable, hire people, engage employees, and grow their business in a post-COVID world

But the Qumu Cloud EVaaS™ platform is not just about features and functions. It excelsin helping organizations building and supporting new use cases for video, some of which did not exist prior to COVID. “Who could have predicted that in 2020, HR professionals across the globe would be asked to interview, hire, onboard and assimilate candidates into their corporate culture without the luxury of meeting them in person?” asks Rudolf. The company is building add on technologies and functionalities to support HR professionals to overcome all these challenges that they have been facing since March. With the EVaaS platform, they can manage most video-intensive use cases the department deals with, including employee onboarding, certification courses, compliance batteries, human resource units, and job-based training. The platform enables employees to participate in live or on-demand training courses anywhere in the world using any device. And on the course development side, it provides a full range of tools to source and edit video assets from screen captures, webcams, studio encoders, portable event encoders, Video Teleconference Platforms, Unified Communications platforms or mobile devices.

One of the biggest testimonials to Qumu’s success is implementing a new approach to recruiting at Prinses Máxima Centrum. The organization’s Pediatric Oncology facility in Utrecht, Netherlands, had a bold mission: to provide a cure and optimal quality of life for every child with cancer. And that mission is embodied in the organization’s innovative new facility integrating all complex cancer care, research, and professional training—for the entire country. But opening the new facility presented a major challenge: quickly recruiting and onboarding more than 1,000 healthcare professionals via video, while simultaneously building “communities of care” that extended far beyond the center.

The leadership team of Prinses Máxima Centrum knew from experience that anyone who visited the center and met the staff was immediately drawn to them both. With this in mind, they determined the best way to tell the organization’s story was to let their care professionals do it themselves thru the power of video. With strategic and technical guidance from Qumu, Prinses Máxima Centrum developed a plan for engaging the whole team—oncology physicians, nurses, researchers, medical specialists and support staff—in sharing their stories and expertise, providing an authentic, realistic picture of the center’s impressive team and the vital work they do. “Because the PrinsesMáxima Centrum is a new hospital, we needed 1,000 new healthcare professionals very quickly. Qumu’s video platform and video app gave us the opportunity to develop a completely new approach to recruiting,” says Dieneke Mandema, Director of Organization and HR, Prinses Máxima Centrum.

Qumu serves not only the Global 2000 organizations but also SMBs across the verticals, as it believes video is not a large company luxury anymore amidst the COVID pandemic. The company’s EVaaS™ platform is widely implemented across many verticals including Financial Services, Healthcare, Life Science, Manufacturing, Professional Services, Government, Utilities, and many others. Backed by the most talented and experienced team in the industry, the Qumu Cloud EVaaS™ platform enables global organizations to drive employee engagement, increase access to video, and modernize the workplace by providing a more efficient and effective way to share knowledge. “As a trusted advisor to clients and partners, Qumu is the innovation leader when scalability, reliability and security are critical,” concludes Rudolf.
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Company
Qumu [NASDAQ:QUMU]

Headquarters
Minneapolis, MN

Management
Eric Rudolf, Vice President of Marketing

Description
Qumu is the leading provider of a best-in-class cloud platform to create, manage, secure, distribute, and measure the success of live and on-demand video for the intelligent enterprise. The platform supports Executive Webcasting, Corporate Communications, Virtual Events, Training, Onboarding, Sales, Marketing, External Communications, Employee Collaboration and many other use cases. The platform seamlessly integrates with Zoom, Skype, or WebEx apps. The company is building add on technologies and functionalities to support HR professionals in Employee Onboarding and overcome challenges that they have been facing since March. With the EVaaS platform, they can manage most video-intensive use cases the department deals with, including employee onboarding, certification courses, compliance batteries, human resource units, and job-based training